Cross-Atlantic Creativity Congress (CACC)
04.04.2022, Unipark Nonntal (09:30-20:30 Uhr)


 Anmeldung und Infos


Creativity: An Essential Skill For the Future

According to the Future of Jobs Report by the World Economic Forum, today’s complex and disruptive economic environment calls for an “innovation imperative” and thus catapults creativity to one of the top-five skills. Similarly, a global survey conducted by IBM Research agrees that creative skills for today’s business leaders are even more essential than typical managerial competencies. Further studies confirm that creativity is not only relevant for business, but also for happiness, mental-health and overall societal well-being.

As a result, hundred years of economics and social anthropology research establish creativity, without doubt, as the primary driver of innovation, progress and prosperity.


Making Creativity More Tangible:
The Mission of the CACC

But, what is creativity truly and how can it be learned, studied, measured and predicted? And what might creativity itself predict about the future, innovation capabilities and resilience of a society? 

With the dawn of new instruments and methodologies in neuroscience, psychology and technology, we are now closer than ever to unveiling the myths around creativity and to bringing creative competencies to more people in society through education, culture and work. 

To this end, the 1st Cross-Atlantic Creativity Congress in Salzburg connects cutting-edge scientists, innovators and decision-makers from diverse backgrounds to explore synergies that bridge the worlds of research, culture, business, arts, education and society.




We are kick-starting the widest ranging conversations and synergies about understanding and disseminating creativity from a scientific view point. We are addressing primarily:

  • International scholars
  • Business executives
  • Artists & cultural managers
  • Educators 
  • Policy makers 
  • Furthermore we welcome everyone who is interested in making creativity more tangible

Es gelten die aktuellen COVID-Regeln der Universität Salzburg.

Für alle Veranstaltungen in Räumen der PLUS ist die Teilnahme nur mit einem 2,5G Nachweis möglich.


CACC Partners

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