Maria SchreiberMag. Dr. Maria Schreiber

Post Doc Division Media Use and Digital Cultures

+43 (0)662 8044-4186

Office: Hochparterre 009, Rudolfskai 42, 5020 Salzburg
Office hours: by appointment

Maria Schreiber is a postdoctoral researcher for the department of Communication Studies at the University of Salzburg. She holds a PhD in Journalism and Communication Studies from the University of Vienna. As a fellow of the Austrian Academy of Sciences, she was part of the interdisciplinary  DOCteam project “Picture Practices”. She was a guest researcher at the research training group “Visibility and Visualization” at the University of Potsdam and at the Digital Ethnography Research Center at RMIT University in Australia.

  • Research Interests

    Visual communication research, visual study/image science

    Media use in everyday life, media biographies

    Digital media cultures and internet research

    Qualitative, reconstructive social research

  • Networks

    ECREA (European Communication Research Association) – Temporary Working Group Visual Culture (Member of Steering Committee)

    Sorority – Austrian Women’s Network (Board Member)

    Visual Studies in den Sozialwissenschaften – Forschungsschwerpunkt an der Universität Wien

    AoIR – Association of Internet Reseachers

    IVSA – International Visual Sociology Association

    DGPuK – Fachgruppe Visuelle Kommunikation

    GfM – Gesellschaft für Medienwissenschaften

    CES – Centrum für qualitative Evaluations- und Sozialforschung

  • Documentation of Research

    The current research documentation can be found here.

  • Master´s exams

    Notes on Master’s examinations by Maria Schreiber – Applies to first and second examinations


    You discuss the examination topic with the examiner: You should choose it according to your interests and focal points. Use my topic areas as a guide. However, exam topics can be chosen from the whole range of the subject.

    Internet and social media: History, Cultures and Usage e.g. basic texts on the Internet and social media, theoretical perspectives and concepts, empirical studies on general usage as well as specific cultures and platforms, hardware and software;

    Visual communication e.g. theoretical foundations, topics of visual communication, methods of visual communication research, empirical studies on the production, reception and circulation of images and visual media.

    Literature list

    After an initial discussion (with references to literature), candidates compile an initial list of 7-8 titles (chapters from books or essays). This is then presented to the examiner: The examiner comments, asks for additions if necessary and confirms.

    ⇒ The total should be 150-200 pages.

    Thesis paper

    Compile a one- to two-page thesis paper for each text (with the most important points, including your criticism of them). Then send this to the examiner in a file one week before the exam.

    ⇒ Size of thesis paper (1-2 p. per text) total 14 to max. 20 pages

    ⇒ Thesis paper deadline: one week before the examination (in one file).


    The examination lasts 45 minutes. Both examiners have 20 minutes each. The chairperson begins with a welcome address and moderates the examination.