Thomas HerdinAssoz. Prof. PD Mag. Dr. Thomas Herdin

Head Division Transcultural Communication

+43-662-8044-4158

Office: Hochparterre 010, Rudolfskai 42, 5020 Salzburg
Office hours: by appointment

Thomas Herdin is an Associate Professor in the Department of Communication Studies and Head of the Transcultural Communication Division. His research areas include intercultural competence and socio-cultural resilience, value changes and cultural transformation processes in Asia, and de-Westernization in communication research. After conducting a field study in Central America, he lived for seven years (1995-2001) in Asia.

  • Research Interests

    Intercultural competence and socio-cultural resilience

    Changing values and transcultural transformation processes

    De-Westernisation approaches in communication studies

    Mediatisation from a transcultural perspective

    Global South, North-South Communication and Development Policy

    Intercultural Management and Tourism Research

  • Networks

      IAMCR (International Association for Media and Communication Research): Mitglied

      ECREA (European Communication Research and Education Association): Mitglied

     Institut für interdisziplinäre Tourismusforschung (init) im Vorstand seit 2001

      Südwind (entwicklungspolitische Bildungs- und Öffentlichkeitsarbeit) im Vorstand seit 2009 https://www.suedwind.at/salzburg/

    Forschungsgruppe Medien, Kommunikation & Tourismus (FMK&T) im Vorstand seit 2001

  • Documentation of Research

    The current research documentation can be found here.

  • Master’s exams

    Notes on Master’s examinations with Assoz. Prof. PD Mag. Dr. Thomas Herdin

    Here you can download the following information.

    Examination topic

    The examination topic deals with central aspects of intercultural and transcultural communication.

    Examination literature

    The examination literature is about 200 pages long. You will find the literature list below. The literature will be made available to you (via e-mail attachment).

    Exam preparation

    Six to eight weeks before the scheduled examination date (examinations are usually held on Monday mornings), you should make an appointment to discuss the date, topic and examination literature.

    For an above-average examination, a problem-oriented discussion and critical reflection is (also) required (e.g. criticism of previous research or establishing a reference to current developments); these reflections should definitely be included in the examination preparation in addition to simply learning the contents.

    Literature

    Bachleitner, Reinhard/ Weichbold, Martin/ Aschauer, Wolfgang/ Pausch, Markus (2014): Methodik und Methodologie interkulturelle Umfrageforschung. (S.11-44)

    Deardorff, Darla K. (2006): Identification and Assessment of Intercultural Competence as a Student Outcome of Internationalization. In: Journal of Studies in International Education,

    Jg., H.3, 241–266.

    Gunaratne, Shelton A. (2009): Emerging global divides in media and communication theory: European universalism versus non-Western reactions. In: Asian Journal of Communication, 19. Jg., H. 4, 366-383.

    Kitayama, Shinobu/ Uskul, Ayse K. (2011): Culture, mind, and the brain. Current evidence and future directions. In: Annual review of psychology, 62. Jg.,o.H., 419-449.

    Lüsebrink, Hans-Jürgen (2003): Kulturraumstudien und interkulturelle Kommunikation. In: Nünning, Ansgar/ Nünning, Vera (Hrsg.): Konzepte der Kulturwissenschaften. Stuttgart: Verlag J.B. Metzler, 307-328.

    Nicklas, H. (2006). Ethnozentrismus, Xenophobie, Exotismus. In: Nicklas, Hans/ Müller, Burkhard/ Kordes, Hagen (Hg.).: Interkulturell denken und handeln. Theoretische Grundlagen Und Gesellschaftliche Praxis. Frankfurt/Main: Campus Verlag, S.93-100

    Ergänzung zu Mario Erheim (zit. in: Herdin, T (2018): Werte, Kommunikation und Kultur: Fokus China. Baden-Baden: Nomos; S.168-170)

    Obrecht, Andreas J. (2003): Zeitreichtum und Zeitarmut im Global Village. In: Faschingeder, Gerald/ Kolland, Franz/ Wimmer, Franz (Hg.): Kultur als umkämpftes Terrain. Wien, 215–241.

    Schäffter, O. (1991): Modi des Fremderlebens: Deutungsmuster im Umgang mit Fremdheit. In: Schäffter, O. (Hg.): Das Fremde: Erfahrungsmöglichkeiten zwischen Faszination und Bedrohung. Opladen, S. 11-42 (im pdf 15 Textseiten).

    Wang, Georgette (2011): Beyond de-Westernizing communication research. An introduction. In: Wang, Georgette (Hg.): De-Westernizing Communication Research. Altering Questions and Changing Frameworks. New York: Routledge, 1-18.

    Welsch, Wolfgang (2010): Was ist eigentlich Transkulturalität. In: Darowska, L./ Lüttenberg, T./ Machold, C. (Eds.). Hochschule als transkultureller Raum? Kultur, Bildung und Differenz in der Universität. transcript Verlag. S. 39-66 (im pdf 16 Textseiten).