Assoz. Prof. PD Mag. Dr. Thomas Herdin
Head Division Transcultural Communication
+43-662-8044-4158
Office: Hochparterre 010, Rudolfskai 42, 5020 Salzburg
Office hours: by appointment
Thomas Herdin is an Associate Professor in the Department of Communication Studies and Head of the Transcultural Communication Division. His research areas include intercultural competence and socio-cultural resilience, value changes and cultural transformation processes in Asia, and de-Westernization in communication research. After conducting a field study in Central America, he lived for seven years (1995-2001) in Asia.
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Research Interests
Intercultural competence and socio-cultural resilience
Changing values and transcultural transformation processes
De-Westernisation approaches in communication studies
Mediatisation from a transcultural perspective
Global South, North-South Communication and Development Policy
Intercultural Management and Tourism Research
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Networks
IAMCR (International Association for Media and Communication Research): Mitglied
ECREA (European Communication Research and Education Association): Mitglied
Institut für interdisziplinäre Tourismusforschung (init) im Vorstand seit 2001
Südwind (entwicklungspolitische Bildungs- und Öffentlichkeitsarbeit) im Vorstand seit 2009 https://www.suedwind.at/salzburg/
Forschungsgruppe Medien, Kommunikation & Tourismus (FMK&T) im Vorstand seit 2001
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Documentation of Research
The current research documentation can be found here.
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Master’s exams
Notes on Master’s examinations with Assoz. Prof. PD Mag. Dr. Thomas Herdin
Here you can download the following information.
Examination topic
The examination topic deals with central aspects of intercultural and transcultural communication.
Examination literature
The examination literature is about 200 pages long. You will find the literature list below. The literature will be made available to you (via e-mail attachment).
Exam preparation
Six to eight weeks before the scheduled examination date (examinations are usually held on Monday mornings), you should make an appointment to discuss the date, topic and examination literature.
For an above-average examination, a problem-oriented discussion and critical reflection is (also) required (e.g. criticism of previous research or establishing a reference to current developments); these reflections should definitely be included in the examination preparation in addition to simply learning the contents.
Literature
Bachleitner, Reinhard/ Weichbold, Martin/ Aschauer, Wolfgang/ Pausch, Markus (2014): Methodik und Methodologie interkulturelle Umfrageforschung. (S.11-44)
Deardorff, Darla K. (2006): Identification and Assessment of Intercultural Competence as a Student Outcome of Internationalization. In: Journal of Studies in International Education,
Jg., H.3, 241–266.
Gunaratne, Shelton A. (2009): Emerging global divides in media and communication theory: European universalism versus non-Western reactions. In: Asian Journal of Communication, 19. Jg., H. 4, 366-383.
Kitayama, Shinobu/ Uskul, Ayse K. (2011): Culture, mind, and the brain. Current evidence and future directions. In: Annual review of psychology, 62. Jg.,o.H., 419-449.
Lüsebrink, Hans-Jürgen (2003): Kulturraumstudien und interkulturelle Kommunikation. In: Nünning, Ansgar/ Nünning, Vera (Hrsg.): Konzepte der Kulturwissenschaften. Stuttgart: Verlag J.B. Metzler, 307-328.
Nicklas, H. (2006). Ethnozentrismus, Xenophobie, Exotismus. In: Nicklas, Hans/ Müller, Burkhard/ Kordes, Hagen (Hg.).: Interkulturell denken und handeln. Theoretische Grundlagen Und Gesellschaftliche Praxis. Frankfurt/Main: Campus Verlag, S.93-100
Ergänzung zu Mario Erheim (zit. in: Herdin, T (2018): Werte, Kommunikation und Kultur: Fokus China. Baden-Baden: Nomos; S.168-170)
Obrecht, Andreas J. (2003): Zeitreichtum und Zeitarmut im Global Village. In: Faschingeder, Gerald/ Kolland, Franz/ Wimmer, Franz (Hg.): Kultur als umkämpftes Terrain. Wien, 215–241.
Schäffter, O. (1991): Modi des Fremderlebens: Deutungsmuster im Umgang mit Fremdheit. In: Schäffter, O. (Hg.): Das Fremde: Erfahrungsmöglichkeiten zwischen Faszination und Bedrohung. Opladen, S. 11-42 (im pdf 15 Textseiten).
Wang, Georgette (2011): Beyond de-Westernizing communication research. An introduction. In: Wang, Georgette (Hg.): De-Westernizing Communication Research. Altering Questions and Changing Frameworks. New York: Routledge, 1-18.
Welsch, Wolfgang (2010): Was ist eigentlich Transkulturalität. In: Darowska, L./ Lüttenberg, T./ Machold, C. (Eds.). Hochschule als transkultureller Raum? Kultur, Bildung und Differenz in der Universität. transcript Verlag. S. 39-66 (im pdf 16 Textseiten).