Sascha Trültzsch-WijnenAssoz. Prof. PD Mag Dr. Sascha Trültzsch-Wijnen

Deputy Head of Division Media Use and Digital Cultures
Chairman of the Curriculum Commission of the Department of Communication Studies
Head of Doctorate School PLUS “Popular Culture Studies


Office: Hochparterre 011, Rudolfskai 42, 5020 Salzburg
Consultation hours: by appointment by e-mail (meeting, telephone or Webex possible).

Sascha Trültzsch-Wijnen is an associate professor at the department of Communication Studies at the University of Salzburg. He received his doctorate (2008) at Martin Luther University Halle-Wittenberg. After earning his venia docendi (Habilitation) at the University of Salzburg in 2017, he is teaching Media and Communication Studies. In his research and teaching he focuses on content as well as appropriation and use research and especially the combination of these perspectives is part of his academic work. Besides genre developments, media or television history issues, other areas of his expertise are preferred content and usage habits (including absence from technology) when dealing with social media and mobile devices. His subject areas include social web use, privacy in everyday life and social media, media history (film and television), images of women and families in the media, media and sports, media and popular music as well as film and television analysis.


  • Research Interests

    Current: Kids Digital Lives in Covid-19 Times

    Media content, use and appropriation research

    AV analysis, media content analysis

    Popular culture and media, media and sport, media and memory

    Television series, television history and genre development

    Identity, public and private in the social web, smartphone and app use

  • Networks

    Head of Doctorate School Plus “Popular Culture Studies

    “No Hate Speech Committee” Austria and Advisory Board “Safer Internet AT”

    Coordinator Austria for EU Kids Online

    Member of important scientific societies: IAMCR, ECREA (Institutional Coordinator), Broadcasting and History (2007-2018 on the Board) GfM, DGPuK, ÖGK.

    Reviews for numerous journals (e.g. JoCaM, ScOMS, Participations, MediaStudies, Medijske Studije (HR), also Medienjournal), conferences (e.g. ECREA, IAMCR, ICA) and research funding agencies (SNF, DFG), reviews for dissertations in Ö, D, CZ

  • Documentation of Reserch

    The current research documentation can be found here.

  • Master´s exams

    Information on Master’s examinations with Assoz.Prof. PD Mag. Dr. Sascha Trültzsch-Wijnen – Applies to first and second examinations

    Download this information as PDF


    You discuss the examination topic with the examiner: You should choose it according to your interests and focus. Use my topics as a guide. However, examination topics can be chosen from the whole range of the subject.

    Media content, use and appropriation research (e.g. methods of reception research, also empirical studies on this, theories on appropriation research, lifeworld-related research, methods of media content analysis – multi-level perspective etc.).

    AV analysis, media content analysis (e.g. methods of film and television analysis, thematic to empirical studies: image of women, image of the family, mission statements and propaganda in the media etc.)

    Popular culture and media, media and sport, media and remembering (e.g. in each case in a theoretical or historical perspective or current research on these topics; sport in the media/media sport; history and remembering in various media etc.). Media etc.)

    Television series, television history and genre development (e.g. genre development of television series, also films, history of cinematography/film/television [with spatial definition], etc.).

    Identity, public sphere and privacy in the social web, smartphone and app use (theoretical perspectives on public sphere/on privacy/on the interrelationship in general or for the internet/social web – connected with this also identity; also historical perspectives; also smartphone and app use in theoretical perspective or results of empirical research; media socialisation research)

    Literature list

    After an initial discussion (with first references to literature), candidates compile an initial list of 7-8 titles (chapters from books or essays). This list is then presented to the examiner: The examiner comments on the list, asks for additions if necessary and confirms the list.

    The total length should be 150-200 pages.

    Thesis paper

    For each text, compile a one- to two-page thesis paper (with the most important points, including your criticism of them). Then send it in a file to the examiner one week before the exam.

    Thesis paper (1-2 p. per text) total 14 to max. 20 pages

    Deadline Thesis paper one week before examination (in one file)


    The examination lasts 45 minutes. Both examiners have 20 minutes each. The chairperson begins with a welcome address and moderates the examination.