Peter WinklerUniv.-Prof. Mag. Dr. Peter Winkler

Deputy Head Department of Communication Studies
Head Division Organizational Communication


Office: 1st floor, Raum 1044, Rudolfskai 42, 5020 Salzburg
Office hours: by appointment

Peter Winkler is a University Professor at the Department of Communication Studies. He is Head of the Division of Organizational Communication and Deputy Head of the Department of Communication Studies. Previously, Winklerwas a Research Associate at the Institute for Science and Technology Studies at the University of Vienna, a Research Fellow at the Governing Responsible Business Research Environment at Copenhagen Business School, and most recently a Professor at the Department of Communication at FHWien der WKW – University of Applied Sciences in Management and Communication. In his research and teaching, Winkler is interested in the societal conditions and consequences of organizational communication, especially regarding questions of digitalization and social responsibility.


  • Research Interests

    Digitisation of organisational communication

    Communicative approaches to organisational research

    Critical and postmodern approaches to communication management and strategy

    Organisational social responsibility

  • Networks

      DGPuK – Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft

      ECREA – European Communication Research and Education Association

      EGOS – European Group of Organization Studies

      EUPRERA – European Public Relations Education and Research Association

      ICA – International Communication Association

      PRVA – Public Relations Verband Austria

      ÖGK – Österreichische Gesellschaft für Kommunikationswissenschaft

  • Documentation of Research

    The current research documentation can be found here.

  • Master´s exams

    General conditions of the Master’s examination with Univ.-Prof. Dr. Winkler

    Topic and literature are fixed with the examiner.

    The amount of literature is between 150-200 pages.

    Literature includes English and German journal and handbook articles.

    One-page summaries of each contribution plus a two-page reflection of the entire literature are to be emailed to the examiner one week before the examination.