DIGITAL COMMUNICATION LEADERSHIP, MASTERSTUDIUM

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Course Duration / ECTS4 semesters / 120 ECTS
University degreeMaster of Arts (MA & MSc)
FacultyFaculty of Cultural and Social Sciences
DepartmentCommunication Science
ModeFull time
Study IDD 066 152
Admission RequirementsIn order to be admitted to the MA degree course in Digital
Communication Leadership, students must hold a degree
in a related field from an accredited inland or international
institution of higher education.
Language of instruction English  Proof of language proficiency

What will I learn?

The „Digital Communication Leadership (DCLead)“ is carried out as an Erasmus Mundus Joint Master Degree Programme coordinated by the University of Salzburg, Department of Communication Studies together with the Aalborg University of Copenhagen (AAU), Denmark and the Vrije Universiteit Brussel (VUB), Belgium and Wageningen University (WU), the Netherlands. The „Digital Communication Leadership (DCLead)“ programme approaches the vast and recent field of digital communication from an interdisciplinary and international point of view bringing together advanced academic discussion with practical knowledge and skills. The programme shall promote a non-techno-deterministic, social and ethical reflection on digital communication for future leaders of the field.


Which career opportunities do I have?

Graduates work in different fields: in existing ICT and media companies, as entrepreneurs in new media and web companies, in IT support functions in business companies and public institutions, in media companies working at the European or international level whose work is influenced by European decision-making, as scientists or researchers, as public servants and administrators within Ministries and regulatory authorities in the policy field of media and communication, as consultants regarding various aspects of new media and digital innovation, as lobbyists in lobby organisations, in European institutions or as journalists.


Why Salzburg?

This unique programme is offered only at the University of Salzburg, in collaboration with the two Universities in Aalburg (Copenhagen) and Brussels. The European Commission offers competitive scholarships for this programme. Applications are accepted in the second half of each calender year (see programme website). Stundents spend the first of four semesters in Salzburg, semesters two and three either in Denmark or in Belgium, and in the forth semesters they have the choice of their place to study, including a large number of partner universities and industry partners around the globe (among others UCLA (U.S.), Fudan University (China), QUT (Australia), University of Accra (Ghana))


How is the course structured?

Masterstudium Digital Communication Leadership
Module 1: Introduction into Core Competences13 ECTS
Module 2: Basic Module: Theoretical and Methodological Skills15 ECTS
Specialization Module 3A: Digital Communication,
Policy and Innovation in Europe I (Wahlmodul) OR
Specialization Module 3B: Digital Technology
& Management I (Wahlmodul)

20 ECTS
Compency Track: Project-based learning: 4A: Digital Communication,
Policy and Innovation in Europe II (Wahlmodul) OR
Compency Track: Project-based learning: 4B: DigitalTechnology
& Management II (Wahlmodul)

30 ECTS
Module 5: Elective Subjects12 ECTS
Master Theses (incl. defence)30 ECTS
Summe120 ECTS

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