Teaching in Master Programs

Bild von Arbeitsgruppe an Tisch mit Whiteboard im Hintergrund
Image credit: AI-generated


This requires maximum interdisciplinarity in the search for innovative solutions, willingness to collaborate, and transparency along the value chain..  

Answers to the following questions will be developed:

  • What Does Interdisciplinarity Mean in Marketing for Developing New Business Models in the Context of the Circular Economy?
  • What Role Does Artificial Intelligence Play in This Process?
  • What Types of Collaborations Are Necessary to Develop Economically Successful and Socio-Ecologically Sustainable Innovations Together?
  • How Can Consumers Be Engaged in the Transition Toward Greater Sustainability Through a Participatory Process?
  • And Much More

In our teaching philosophy, learning and development are not one-way streets; they emerge through active exchange and discussions. Some of our courses are theory-driven, while others focus on practical application. Networking with corporate partners and societal institutions is highly valued, ensuring a bridge between theory and practice.

We see ourselves as disruptors, challenging the status quo of “we’ve always done it this way.”

Learning something new, facing new challenges, and occasionally pushing our own limits isn’t easy. Writing a master’s thesis, in particular, demands self-initiative, responsibility, and perseverance. You won’t face these challenges alone – close coordination, numerous coaching sessions, and intensive discussions ensure optimal learning outcomes and support graduates’ critical reflection abilities.

Topics for Master’s Theses in the Academic Year 2023/24

The Department of Marketing offers the following topics for master’s theses in the academic year 2023/24. You can also propose your own topic. Master’s theses can be written in both German and English:

  • Stakeholder connection, marketing communication and the Climate Crisis
  • Food resources and new business models: How to innovate
  • Collaboration along the food value stream to foster circular economy: Implications for B2B Marketing
  • Political statements of conscientious corporate brands: Quo vadis?
  • Life-Cycle Assessment and transparency along the value chain: Key for successful marketing communication & distribution
  • The role of AI in developing transparency on food waste and C02 emission: Connecting stakeholders to go circular
  • Connecting art and corporate sustainability (in Zusammenarbeit mit Salzburg Kunstverein)
  • The construction industry: Ecosystems and networks as a gamechanger for Circular Economy
  • Shifting from a linear into a circular economy: Packaging waste avoidance, reuse and recycling
  • Waste as a resource: Implications for product design / distribution / communication
  • The role of B2B plattforms in facilitating the shift towards circularity

Courses in SS 2024