Robert Zniva

Foto für Visitenkarte von Robert ZnivaPhoto © Robert Zniva

FH-Prof. Mag. Dr. Robert Zniva
External Lecturer

Department of Business / Marketing
Churfürststraße 1, 5020 Salzburg

About the Person

Robert Zniva is an FH Professor for Commerce and Marketing and Head of Research at the Department of Business and Tourism at the Salzburg University of Applied Sciences (FH Salzburg). Originally from Carinthia, he completed his Master’s studies in International Business Administration (IBW) at the University of Vienna and the Universidad de Alcalá de Henares. In 2010, he embarked on his academic career as a pre-doctoral university assistant under Prof. Schnedlitz at the Institute for Commerce and Marketing, where he earned his doctorate in Social and Economic Sciences with distinction. From January 2016 to February 2017, he served as an Assistant Professor at WU Vienna and continues to work as a lecturer and adjunct research fellow at the Institute for Retailing and Data Science (Prof. Wlömert). Between 2013 and 2018, he was a Visiting Scholar at various universities, including the University of FloridaArizona State University, and University of Chicago. At the University of Salzburg and the smbs (University of Salzburg Business School), he serves as an external lecturer.

In his research and teaching, Robert Zniva primarily focuses on topics related to consumer behaviorsocial and technological changeretail science, and service marketing. His work extends beyond the Austrian context, as he has presented his research findings at prestigious international conferences and published in peer-reviewed journals. Additionally, he serves as an ad-hoc reviewer for various conferences, scientific journals, and publishers. His contributions to teaching and research have been recognized with several science awards, and he has received substantial financial support through third-party funding in the form of grants and scholarships. Currently, Robert Zniva leads the research project “Retailization 4.0” and heads an interdisciplinary team exploring the technologization of brick-and-mortar retail ( 

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